Ipsos MRBI recently released their most up-to-date social media stats for Ireland and there were very few surprises.

Instagram has continued its enormous growth with 41% of the Irish population now having accounts – an increase of 4% since December 2018.  Of those who have accounts, 65% use it daily, bringing it neck in neck with Facebook in terms of daily usage.

Facebook has remained at a steady 62% in relation to account ownership in Ireland.  This is the same percentage as back in December.  We mustn’t forget that Facebook ownership is probably at a saturated level, so it’s no big surprise that it generally doesn’t see any significant changes.  Of those who have accounts, 65% use it daily, a 1% decrease since the last statistics.

LinkedIn fell by 2% bringing it in line with Twitter account ownership, which saw a 1% growth in users.  Twitter experienced an enormous growth in daily usership of 5% over the same period, bringing it up to 40%.

A new arrival on the on the Ipsos MRBI Irish social media stats is TikTok which has been measured at only 2% account ownership, however those who have accounts are very active with 33% using it daily.

In terms of social media messaging services, WhatsApp remains the most popular choice of download, closely followed by Facebook Messenger which saw a 3% growth in users over the last 6 months.

The losers of the world of social media messaging continue to be Viber, down 3% since December, and Tinder and Snapchat, which have remained stagnant over the six month period.

All in all, the trends of the last twelve months seem to be continuing among social media users in Ireland.  Facebook remains the most popular and most used social media platform, while Instagram is the fastest growing social media platform in the country and is sure to catch up to Facebook in terms of account ownership figures in the near future.

The future is social – make sure your business is!

Karen Twomey of COMMUNICATIONS HUB specialises in Digital Marketing Training, Social Media Training and Online Management for Business.  For more information contact her on karen@communicationshub.ie