Tag Archives: Social Media Training

The Rising Star of Instagram!

October 24, 2019 Karen Twomey Leave a comment

See that bright glistening star shooting across the social media sphere? It’s Instagram…

The rise of Instagram has continued at a rapid pace in 2019 and with no signs of slowing down, it’s becoming the latest ‘go to’ social media platform for business and personal use alike.

In fact, without a doubt, Instagram is now the most popular topic in the social media training classes I run.

Businesses are flocking to get established on the platform and the weird and wonderful world of Insta stories, hashtags and moving emojis is becoming more and more mainstream for many SMEs.

Even Influencer Marketing is starting to make an appearance in the Insta marketing of many small businesses, as they begin to appreciate the ready-made markets these ‘bloggers’ can bring to their brands.

According to the latest IpsosMRBI statistics, 41% of the Irish population now have Instagram accounts – an increase of 4% since December 2018. Of those accounts, 65% of users log on daily, bringing it neck in neck with Facebook in terms of daily usage – no mean feat!

So, what is it about Instagram that is so attractive to users?

Its visually driven appeal offers an escape from so much of the clutter and noise of other social media platforms.
It,s not (yet) as advert driven as Facebook, allowing for a more seamless user experience.
It feeds into the popularity of video advertising and storytelling marketing.
It’s fun!

So if your business is burying its head in an Insta-sandpit, it’s definitely time to shake it free and get yourself set up! Instagram is the fastest growing social media platform in Ireland (and around the world), with no sign of slowing down.

And, as we all know – where customers gather, businesses quickly follow!

#GetYourInstaOn

Karen Twomey of COMMUNICATIONS HUB specialises in Digital Marketing Training, Social Media Training and Online Management for Business. For more information contact her on karen@communicationshub.ie

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Social Media Training

Social Media Training Sessions Cork

March 20, 2019 Karen Twomey Leave a comment

Time to improve your online skills?

I’m currently putting together a number of training sessions that can be delivered on a one-to-one or small group basis designed to help those in business to make the most of their online presence and marketing.

The courses focus on Facebook, Instagram, Twitter and LinkedIn, which are the top four most used social media platforms in Ireland right now (By the way – Instagram is now the fastest growing social media platform in terms of accounts and usage in Ireland!).

Social Media Training Sessions Cork

While most businesses have an online presence of some description, the demand now tends to be for help with how best to manage that presence. This can be anything from training on content creation, SEO and implementing targeted social media campaigns.

As every business is different and will have different goals and targets online, these more personalised online training sessions tend to be the most effective for business owners in terms of practical tips and take home points – they also have the added advantage of being more time effective than longer courses too!

Communications Hub have delivered digital marketing courses and social media training to all different types of clients over the years including those in existing businesses, start-up businesses, community organisations and those in the public eye, such as politicians.

The type of online presence and content needed by clients may vary depending on the type of organisation involved but the skills needed don’t and no matter what your online capabilities are, we can put together a training session to suit your needs.

So what are you waiting for? Make today the day you help move your business ahead online and future-proof your marketing!

For more information on Communications Hub’s digital marketing and social media training sessions please contact us or keep an eye on our website and social media accounts for regular updates!

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Digital Marketing

Digital Marketing in 2019

January 10, 2019 Karen Twomey Leave a comment

It would be rude of me to start the first blog of 2019 without wishing you all a very Happy New Year!

Well here we are, on the 12 month countdown to 2020! Maybe it’s just me, but it’s hard to believe we are almost 20 years into the new millennium. So much has changed in terms of technology and communication and with it, society as a whole has also changed.

It would be nice to see those changes as ‘advancements’ and ‘enhancements’ to how we live and do business, but in truth the huge growth in technology has been a double-edged sword in many ways. However, that’s a blog for another day and this blog is all about positivity for the year ahead!

The last few years have seen huge changes in how we do business and, in particular, how we market ourselves and communicate with our stakeholders. Most businesses have embraced the online world in at least some way, be it a website, social media platform or email marketing.

Not every business is necessarily comfortable with being online, but they are savvy enough to understand that the wheel keeps turning and you have to roll with it. After all, if you’re not moving forward…

For me, 2018 was a major year of change in how businesses went about their digital marketing and social media marketing. It was the year that businesses started to understand that the best way to showcase online was by showing some personality.

Marketing is no longer about just selling goods and services, it’s about storytelling.

It’s about showing who you are and what’s important to you. It’s about relationship building, and the only way to for a business to do that is to take responsibility for their online presence.

It’s not enough to just pay someone in-house or otherwise to ‘do your social’. It has to be about more than that. There has to be joined up thinking and contributions to what forms your online marketing plan. The best social media content is when it’s real and authentic and, to achieve that, everybody in an organisation needs to be on board.

So, last year saw me delivering a huge amount of Digital Marketing training sessions all over the country to all different types of industries. All of the businesses attending these sessions wanted to get a better understanding of how to manage their brands online.

They understood the importance of taking some control to help grow their business’ online presence.

We covered everything from Facebook, Instagram, LinkedIn, Blogging, Organic SEO, Paid SEO, Email Marketing to the basics of content creation including picture and video editing, keywords and hashtags! And they weren’t the only ones learning – along the way, I was too.

That’s the interesting thing about Digital Marketing – there’s no such thing as an expert. It’s a constantly changing and evolving field of study and, in truth, it moves so fast that we’re always playing catch up.

So, whatever your goals for 2019 might be, do yourself and your business a favour and get yourself online! Do a course, do some YouTubing – just do something to improve your Digital Marketing skills! I promise it will be worth it!

Karen Twomey is a Digital Marketing Consultant with Communications Hub and specialises in providing Digital Marketing and Social Media Training for businesses. For further information Tel: 087 7642576 or email: Karen@communicationshub.ie

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Digital Marketing, Uncategorized

Too many Social Media Platforms, too Little Time?

September 17, 2018 Karen Twomey Leave a comment

Confused about which social media platforms your business should be on? You’re not alone…

This is a question I’m always asked when I’m meeting with a business or running one of my social media training courses. In fact, if I had a euro for each time, I’d be writing this blog from a golden beach in Hawaii…maybe it’s time to reconsider my professional fees.

Anyway, I digress. Back to social media platforms.

Which social media platform is best for your business is a hard question to answer. There may even be a place for many businesses on almost all platforms, but in reality, most businesses won’t have the time, inclination or budget for that.

I always answer that it’s better to be on one social media platform and do it well, rather than be on all of them, and failing miserably.

If you’d like something a bit more technical though here’s a breakdown of age profiles on each social media platform. Think about your audience – Who are they? What age are they? Let that be a guide as to the social media platforms your business uses. It’s also a great guide as to the type of content you should be posting – but that’s a blog for another day.

Social Media Training — (source: Spedfast.com 2018)

For those wondering why Snapchat isn’t included in that graph, it’s because Snapchat isn’t a social media platform, it’s a messaging service. But, because I’m such a nice person, I’ve put together some stats on age profile use of that too…you’re welcome.

So, to sum it up. Facebook seems to be a ‘catch-all’ for all age groups, while the likes of Instagram and Twitter tend to appeal to a slightly younger to middle-aged aged group. If your customer is under 25, Snapchat should be a focus for your business online.

Of course, there are always exceptions and the above is just meant as a useful guide for your business when trying to decide the best social media platforms to use.

For more information on social media training and online management, see our website www.communicationshub.ie

#SocialMediaTraining #DigitalMarketing #OnlineTraining

Karen Twomey is a freelance Public Relations and Social Media Consultant with Communications Hub For further information Tel: 087 7642576 or email: Karen@communicationshub.ie

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See that bright glistening star shooting across the social media sphere? It’s Instagram…

So, what is it about Instagram that is so attractive to users?

Karen Twomey of COMMUNICATIONS HUB specialises in Digital Marketing Training, Social Media Training and Online Management for Business. For more information contact her on karen@communicationshub.ie

Now that the summer is upon us, we’re winding down after a busy few months of Digital Marketing courses in Cork.

Communications Hub offer one-to-one tailor made social media training workshops ranging from 2 hours upwards and covering a variety of social media platforms such as Facebook, Twitter, Instagram, LinkedIn and website blogging.

#DigitalMarketing #SocialMediaTraining #OnlineTraining

Time to improve your online skills?

Social Media Training Sessions Cork

For more information on Communications Hub’s digital marketing and social media training sessions please contact us or keep an eye on our website and social media accounts for regular updates!

Time to improve your online skills?

Take the first step today, and help your business stand out from the crowd!

Would you like to improve your online skills?

Topics covered will include:

It would be rude of me to start the first blog of 2019 without wishing you all a very Happy New Year!

Karen Twomey is a Digital Marketing Consultant with Communications Hub and specialises in providing Digital Marketing and Social Media Training for businesses. For further information Tel: 087 7642576 or email: Karen@communicationshub.ie

Most of the social media training courses I do cover a section on how to put together a digital marketing plan. You can spent hours posting online, but if you don’t have a strategic marketing plan, you may just be talking to yourself – and we all know that’s a sign of madness!

1. KNOW YOUR BUSINESS GOALS

2. KNOW YOUR CUSTOMER

3. DEVELOP A STRATEGY & TACTICS

4. MONITORING & MEASURING

And there you have it – four easy steps to putting together a digital marketing campaign for your business. Happy marketing!

Karen Twomey is a Digital Marketing Consultant with Communications Hub and specialises in providing Social Media Training for businesses. For further information Tel: 087 7642576 or email: Karen@communicationshub.ie

Confused about which social media platforms your business should be on? You’re not alone…

#SocialMediaTraining #DigitalMarketing #OnlineTraining

Karen Twomey is a freelance Public Relations and Social Media Consultant with Communications Hub For further information Tel: 087 7642576 or email: Karen@communicationshub.ie

PR, Digital Marketing & Online Training