See that bright glistening star shooting across the social media sphere? It’s Instagram…
The rise of Instagram has continued at a rapid pace in 2019 and with no signs of slowing down, it’s becoming the latest ‘go to’ social media platform for business and personal use alike.
In fact, without a doubt, Instagram is now the most popular topic in the social media training classes I run.
Businesses are flocking to get established on the platform and the weird and wonderful world of Insta stories, hashtags and moving emojis is becoming more and more mainstream for many SMEs.
Even Influencer Marketing is starting to make an appearance in the Insta marketing of many small businesses, as they begin to appreciate the ready-made markets these ‘bloggers’ can bring to their brands.
According to the latest IpsosMRBI statistics, 41% of the Irish population now have Instagram accounts – an increase of 4% since December 2018. Of those accounts, 65% of users log on daily, bringing it neck in neck with Facebook in terms of daily usage – no mean feat!
So, what is it about Instagram that is so attractive to users?
- Its visually driven appeal offers an escape from so much of the clutter and noise of other social media platforms.
- It,s not (yet) as advert driven as Facebook, allowing for a more seamless user experience.
- It feeds into the popularity of video advertising and storytelling marketing.
- It’s fun!
So if your business is burying its head in an Insta-sandpit, it’s definitely time to shake it free and get yourself set up! Instagram is the fastest growing social media platform in Ireland (and around the world), with no sign of slowing down.
And, as we all know – where customers gather, businesses quickly follow!
Karen Twomey of COMMUNICATIONS HUB specialises in Digital Marketing Training, Social Media Training and Online Management for Business. For more information contact her on firstname.lastname@example.org