Time for a Night Class?

The best thing about teaching, is the money…joke! (That’s possibly the worst part).

Communications Hub

As we finished up another run of Digital Marketing night classes last night, I began to reflect on the drive home what delivering these courses means to me.  It is January after all, and a great time to reflect!

I’ve been involved in delivering adult education for over two years now and in that time I’ve evolved so much myself in terms of my knowledge, my experience and, mostly, my confidence.  I can now say, hand on heart, that I love teaching and the best part of teaching, is the great people I get to meet along the way.

Teaching adults is, I imagine, very different to teaching children.  My students rarely throw tantrums, hardly every fight during break and I’ve yet to have an irate parent accost me in the carpark.  All and all, they’re pretty nice people.  I  tend to like them.

Communications HubSome are employees, others self-employed, some are unemployed and more are just out of college.  Whatever their status, all of them are there to upskill and learn something new to help them along their journey.

That thirst for knowledge is the common denominator that binds them.  I watch them over the course of the semester as they develop friendships, support each other and engage in general banter, and it’s such as positive transition.

You can never underestimate how hard it is for an adult to return to education.  So many haven’t been in a classroom setting for years.  So many never finished school first time around.  For others English isn’t even their first language.

I know, I too returned to college as an adult.  My previous career had run off with that mythical creature, the Celtic tiger, and left me abandoned at a crossroads.  I desperately needed to upskill and move forward onto a new career path.

Communications HubWhile pouring over college courses one Friday night (there may also have been some pouring of wine involved), I stumbled on a course that stirred something in me.  On a whim, I enrolled, and before I knew what I was doing I was walking back into Cork Institute of Technology for the first time since I had originally left it in 1998.  I’m glad to say both it and I had changed enormously, and for the better, in the elapsed 17 years.

But this isn’t a blog about me and my story in adult education.  I only mention it to reiterate how returning to education and learning a new skill changed my life.  It changed everything about me.  It awakened my brain, gave me a new outlook on life and gave me back some of the confidence and self-belief that I had lost along the way.

You will never regret the things you’ve learned – the knowledge, the skills – you will only regret the opportunities you didn’t take to help yourself along your journey.  Nobody is ever too old to return to education.  You are never too ‘stupid’ to learn something new.  You are never too ‘out of touch’ to embrace a new skill.

There may never be a right time to take up a class.  There will only ever be now, today.  Make the decision and you’ll make it work.  What’s the worst that can happen?

Communications Hub

Karen Twomey MA BSc is a freelance Digital Marketing Consultant and delivers a part-time QQI L5 Digital Marketing course in Mallow College of Further Education and a Digital Marketing Institute Professional Diploma in Cork Training Centre.  She also provides bespoke one-to-one and group training sessions.  For more information you can contact her on karen@communicationshub.ie or see her website.

 

 

 

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Digital Marketing in 2019

It would be rude of me to start the first blog of 2019 without wishing you all a very Happy New Year!

Well here we are, on the 12 month countdown to 2020!  Maybe it’s just me, but it’s hard to believe we are almost 20 years into the new millennium.  So much has changed in terms of technology and communication and with it, society as a whole has also changed.

It would be nice to see those changes as ‘advancements’ and ‘enhancements’ to how we live and do business, but in truth the huge growth in technology has been a double-edged sword in many ways.  However, that’s a blog for another day and this blog is all about positivity for the year ahead!

The last few years have seen huge changes in how we do business and, in particular, how we market ourselves and communicate with our stakeholders.  Most businesses have embraced the online world in at least some way, be it a website, social media platform or email marketing.

Not every business is necessarily comfortable with being online, but they are savvy enough to understand that the wheel keeps turning and you have to roll with it.  After all, if you’re not moving forward…

Digital Marketing

For me, 2018 was a major year of change in how businesses went about their digital marketing and social media marketing.  It was the year that businesses started to understand that the best way to showcase online was by showing some personality.

Marketing is no longer about just selling goods and services, it’s about storytelling.

It’s about showing who you are and what’s important to you.  It’s about relationship building, and the only way to for a business to do that is to take responsibility for their online presence.

It’s not enough to just pay someone in-house or otherwise to ‘do your social’.  It has to be about more than that.  There has to be joined up thinking and contributions to what forms your online marketing plan.  The best social media content is when it’s real and authentic and, to achieve that, everybody in an organisation needs to be on board.

So, last year saw me delivering a huge amount of Digital Marketing training sessions all over the country to all different types of industries.  All of the businesses attending these sessions wanted to get a better understanding of how to manage their brands online.

They understood the importance of taking some control to help grow their business’ online presence.

Digital Marketing

We covered everything from Facebook, Instagram, LinkedIn, Blogging, Organic SEO, Paid SEO, Email Marketing to the basics of content creation including picture and video editing, keywords and hashtags!  And they weren’t the only ones learning – along the way, I was too.

That’s the interesting thing about Digital Marketing – there’s no such thing as an expert.  It’s a constantly changing and evolving field of study and, in truth, it moves so fast that we’re always playing catch up.  

So, whatever your goals for 2019 might be, do yourself and your business a favour and get yourself online!  Do a course, do some YouTubing – just do something to improve your Digital Marketing skills!  I promise it will be worth it!

Digital Marketing

Karen Twomey is a Digital Marketing Consultant with Communications Hub  and specialises in providing Digital Marketing and Social Media Training for businesses.  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie

 

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