Creative Digital Network Cork

I have had the great pleasure over the last few months of working with Cork Institute of Technology as group facilitator with the Creative Digital Network Cork (CDNC).

The CDNC enables networking opportunities among companies, start-ups and academics engaged in the digital industry in Cork.  It is an output of the Interreg IVC Medi@tic project and is supported in the region by Cork Institute of Technology and Irish Design 2015.

The group was officially launched by Minister for Skills, Research and Innovation, Damien English TD, in February 2015.  Since then it has continuously grown and now has almost 60 members from throughout Cork City and County.

CDNC members come from a variety of digital backgrounds, including web development and design, TV and film production, video game design and development, animation, motion graphics, apps design and development, and PR and Journalism.

The ethos of the group is to facilitate the sharing of ideas, research and business opportunities through organised industry events, as well as across its online platforms – CDNC Website, Twitter, LinkedIn and Facebook.

As part of my work with the group I had the please of meeting many of the members, hearing about their businesses and helping them to connect with other members and relevant industry influencers.  I also attended the Startup Gathering and Digital Week Skibbereen on behalf of the group.

Through the CDNC we hope to promote Cork as a digital hub and an attractive region in which to do business.  From this perspective, we have connected with Enterprise Ireland, Cork Innovates and Cork Smart Gateway and hope to work together in securing our vision for Cork.

My tenure as group facilitator is, unfortunately, coming to an end.  I will, however, remain an enthusiastic member of the group and I look forward to being part of the future success of the Creative Digital Network Cork.

Further details on the CDNC is available from its website www.cdnc.ie or email mediatic@cit.ie

CDNC

Share This:
Facebooktwitterlinkedinmail

Why Facebook Marketing Matters

Despite the fact that 70% of Irish businesses are now on Facebook, many still don’t take it seriously as a valuable marketing tool.  

It’s an accepted fact that newspaper readership is on the decrease, yet many businesses are still investing enormous amounts of their marketing budgets on print advertising.  It often seems more acceptable to some marketers to spend hundreds on a one-off advert in a weekly paper, then to invest that money into a long-term Facebook marketing strategy.

Why is that?

Communications Hub
(mudstershop.com)

It’s hard to say.  Some companies still view social media as a ‘kids game’.  That may have been true some years ago, but now, those kids are the very customers these companies are so desperate to reach. So whether we want to accept it or not, from here until eternity, all of those leaving college and entering the workforce will be digital natives.   A generation who live their lives through the world wide web – be it researching products, booking services or purchasing goods – it all happens online.

In Ireland Facebook is still the most popular social media platform, with 60% of the population having accounts. To put that into context – 2.4 million people use Facebook in Ireland each month. That’s a lot of potential customers.  The largest Facebook demographic is 18 – 24-year-olds, who make up 29% of the Irish audience, while women tend to be more active on the platform then men.

Although Facebook has experienced a slight decrease in users over the last year or so, it is still the most used social media platform in the world.  So despite the decrease in popularity, it’s hard to see Facebook becoming any less relevant in marketing terms over the coming few years.   In fact, in Ireland 70% of social media users follow brands and businesses online.  Talk about leading the horse to water….but of course, we all know the next line to that old saying….

So, the simple truth is – If you’re not investing time and money into marketing your business on Facebook, you’re quickly becoming irrelevant.  Call Communications Hub today and let us put together a successful social media strategy for you.  

Stay relevant online

Communications Hub
(insidestudyabroad.com)

 

Share This:
Facebooktwitterlinkedinmail