Why YouTube?

Does your business have a YouTube channel?  If not, here’s a few good reasons why you should!

Over 77% of the population use YouTube every week – so whether you know it or not, you’re probably a regular user of the platform too!

YouTube was established in 2005 and has grown from strength to strength over the years – much helped, of course, by the explosion of video as a content marketing strategy.  It is now the world’s second largest search engine (after Google) and the second most visited site after Facebook.

The average YouTube user spends an unbelievable 21 minutes per browsing session – compare this to Facebook at 11 minutes, Instagram at 6 and eBay at 6! (Similarweb.com 2019).

YouTube

 

In fact, over one billion hours of videos are now watched on YouTube every day with 1.9 billion monthly active logged-in users.  Of those 75% report watching YouTube on their mobile devices (Hubspot 2019) – a fact that should be kept in mind when designing YouTube content and adverts.

Useless Fact

The most watched video on YouTube is Despacito by Luis Fonsi.  Gangnam Style was the first you-tube video to be watched over a billion times.  It took five months to hit 1 billion views – in comparison to Despacito which took just over 97 days!

YouTube

Moving swiftly on…

YouTube ads can be In-Stream, In-Search and In-Display and research has found that they are 84% more likely to hold attention than TV ads.  After all, who watches live TV anymore!

YouTube ads can be especially good for building brand awareness, influencing behaviour and driving customers to your website…and who doesn’t want more customers, right?!

Of course, I can’t write a blog on YouTube without mentioning the important fact that it’s owned by Google and rates very highly in terms of SEO and SERP.  Couple that with the fact that video gets up to 60% more interaction than images online and it makes Youtube a no brainer for any digital marketing strategy!

I bet you’ve been singing this in your head since I mentioned it, right?  Here you go…

#YouTube #DigitalMarketing #VideoMarketing

Karen Twomey MA BSc is a freelance Digital Marketing Consultant and delivers a part-time QQI L5 Digital Marketing course in Mallow College of Further Education and a Digital Marketing Institute Professional Diploma in Cork Training Centre.  She also provides bespoke one-to-one and group training sessions.  For more information contact karen@communicationshub.ie
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Social Media Training Charleville

⭐️ UPCOMING SOCIAL MEDIA FOR BUSINESS COURSE ⭐️

Time to improve your online skills?

We’re running a group training session in social media in Charleville E-Centre on Wednesday 15th May from 9.30am to 12.30pm. We’ll be covering the following

  • Improve Social Media Skills
  • Learn to Create Better Online Content
  • Run Social Media Marketing Campaigns
  • Improve Online Following

For more information get in touch!

Communications Hub
🏫 E Charleville Enterprise Centre
📅 Wednesday 15th May  9.30am – 12.30pm
💰 €60pp (booking essential as spaces limited 😃)
Book online at: https://www.eventbrite.ie/e/social-media-for-business-workshop-tickets-60121258302

 

Social Media Training Charleville

Karen Twomey is a Digital Marketing Consultant with Communications Hub  and specialises in providing Digital Marketing and Social Media Training for businesses.  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie

 

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Social Media Training Sessions Cork

Time to improve your online skills?

I’m currently putting together a number of training sessions that can be delivered on a one-to-one or small group basis designed to help those in business to make the most of their online presence and marketing.

The courses focus on Facebook, Instagram, Twitter and LinkedIn, which are the top four most used social media platforms in Ireland right now (By the way – Instagram is now the fastest growing social media platform in terms of accounts and usage in Ireland!).

Social Media Training Sessions Cork

Social Media Training Sessions Cork

While most businesses have an online presence of some description, the demand now tends to be for help with how best to manage that presence.  This can be anything from training on content creation, SEO and implementing targeted  social media campaigns.

As every business is different and will have different goals and targets online, these more personalised online training sessions tend to be the most effective for business owners in terms of practical tips and take home points – they also have the added advantage of being more time effective than longer courses too!

Communications Hub have delivered digital marketing courses and social media training to all different types of clients over the years including those in existing businesses, start-up businesses, community organisations and those in the public eye, such as politicians.

The type of online presence and content needed by clients may vary depending on the type of organisation involved but the skills needed don’t and no matter what your online capabilities are, we can put together a training session to suit your needs.

So what are you waiting for?  Make today the day you help move your business ahead online and future-proof your marketing!

Social Media Training Sessions Cork

For more information on Communications Hub’s digital marketing and social media training sessions please contact us or keep an eye on our website and social media accounts for regular updates!

 

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Facebook Training Workshop Mallow

Time to improve your online skills?

This upcoming Facebook for Business Workshop in Mallow will help you improve your use of social media, increase your online reach and help you to create effective content.

Facebook Workshop Mallow

The workshop is one of a number of social media training courses that will take place in CoWork Mallow, with an Instagram for Business workshop scheduled to take place on Wednesday 20th March.

Spaces are limited to 6, cost €60 per person and must be pre-booked by emailing karen@communicationshub.ie or phoning 0877642575.

Take the first step today, and help your business stand out from the crowd!

Karen Twomey is a freelance Social Media Consultant with Communications Hub  and provides one-to-one and group social media training sessions as well as social media management.

 

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Facebook and Instagram Workshops Cork

Want to improve your online skills?

Facebook Training

I’ll be running the following Instagram for Business and Facebook for Business workshops in the fab newly launched Co-Work Mallow building located at 1 Landscape Terrace in the heart of the town.

Facebook remains the number one social media platform for both business and personal use in Ireland, however Instagram is growing steadily in popularity and has now become the fasted growing social media platform in Ireland (and worldwide!)

So, in terms of business, Facebook and Instagram are fantastic marketing tool that all businesses should be utilising.  They are cheap and effective in terms of marketing and allow any business to target audiences both at home and worldwide.

They provide invaluable market research in terms of their free analytics, which include a breakdown of the gender, age and locations of your followers.  We can also access the exact actions those who interact with online adverts, allowing us to assess if our marketing is effective and reaching our target audience.

My social media training workshops are delivered to small groups and designed to give those attending practical take home tips in terms of:

  • Growing Online Following
  • Creating Online Content
  • Search Engine Optimisation
  • Implementing Online Marketing Campaigns

The following courses will be running in Co-Work Mallow:

  • 13th March 2019 – Facebook for Business Workshop (3 hours)
  • 20th March 2019 – Instagram for Business Workshop (3 hours)

For more information or to book your place on an upcoming Facebook for Business or Instagram for Business workshop, email Karen@communicationshub.ie or phone 0877642575

 

Digital Marketing Training

 

 

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Facebook & Instagram Workshop 26th February

Facebook Workshop

Would you like to improve your online skills?

This 3 hour workshop will help those in business to use Facebook and Instagram to maximise the exposure of their business online.

Topics covered will include:

  • Grow your online following
  • Create effective and targeted online content, including video and graphics
  • Run Social Media  advertising campaigns

Places cost €50pp and are limited!  Book yours by contacting Karen on 0877642575 or karen@communicationshub.ie

Karen Twomey MA BSc is a freelance Digital Marketing Consultant and delivers a part-time QQI L5 Digital Marketing course in Mallow College of Further Education and a Digital Marketing Institute Professional Diploma in Cork Training Centre.  She also provides bespoke one-to-one and group training sessions.  For more information you can contact her on karen@communicationshub.ie or see her website.

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Time for a Night Class?

The best thing about teaching, is the money…joke! (That’s possibly the worst part).

Communications Hub

As we finished up another run of Digital Marketing night classes last night, I began to reflect on the drive home what delivering these courses means to me.  It is January after all, and a great time to reflect!

I’ve been involved in delivering adult education for over two years now and in that time I’ve evolved so much myself in terms of my knowledge, my experience and, mostly, my confidence.  I can now say, hand on heart, that I love teaching and the best part of teaching, is the great people I get to meet along the way.

Teaching adults is, I imagine, very different to teaching children.  My students rarely throw tantrums, hardly every fight during break and I’ve yet to have an irate parent accost me in the carpark.  All and all, they’re pretty nice people.  I  tend to like them.

Communications HubSome are employees, others self-employed, some are unemployed and more are just out of college.  Whatever their status, all of them are there to upskill and learn something new to help them along their journey.

That thirst for knowledge is the common denominator that binds them.  I watch them over the course of the semester as they develop friendships, support each other and engage in general banter, and it’s such as positive transition.

You can never underestimate how hard it is for an adult to return to education.  So many haven’t been in a classroom setting for years.  So many never finished school first time around.  For others English isn’t even their first language.

I know, I too returned to college as an adult.  My previous career had run off with that mythical creature, the Celtic tiger, and left me abandoned at a crossroads.  I desperately needed to upskill and move forward onto a new career path.

Communications HubWhile pouring over college courses one Friday night (there may also have been some pouring of wine involved), I stumbled on a course that stirred something in me.  On a whim, I enrolled, and before I knew what I was doing I was walking back into Cork Institute of Technology for the first time since I had originally left it in 1998.  I’m glad to say both it and I had changed enormously, and for the better, in the elapsed 17 years.

But this isn’t a blog about me and my story in adult education.  I only mention it to reiterate how returning to education and learning a new skill changed my life.  It changed everything about me.  It awakened my brain, gave me a new outlook on life and gave me back some of the confidence and self-belief that I had lost along the way.

You will never regret the things you’ve learned – the knowledge, the skills – you will only regret the opportunities you didn’t take to help yourself along your journey.  Nobody is ever too old to return to education.  You are never too ‘stupid’ to learn something new.  You are never too ‘out of touch’ to embrace a new skill.

There may never be a right time to take up a class.  There will only ever be now, today.  Make the decision and you’ll make it work.  What’s the worst that can happen?

Communications Hub

Karen Twomey MA BSc is a freelance Digital Marketing Consultant and delivers a part-time QQI L5 Digital Marketing course in Mallow College of Further Education and a Digital Marketing Institute Professional Diploma in Cork Training Centre.  She also provides bespoke one-to-one and group training sessions.  For more information you can contact her on karen@communicationshub.ie or see her website.

 

 

 

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Digital Marketing in 2019

It would be rude of me to start the first blog of 2019 without wishing you all a very Happy New Year!

Well here we are, on the 12 month countdown to 2020!  Maybe it’s just me, but it’s hard to believe we are almost 20 years into the new millennium.  So much has changed in terms of technology and communication and with it, society as a whole has also changed.

It would be nice to see those changes as ‘advancements’ and ‘enhancements’ to how we live and do business, but in truth the huge growth in technology has been a double-edged sword in many ways.  However, that’s a blog for another day and this blog is all about positivity for the year ahead!

The last few years have seen huge changes in how we do business and, in particular, how we market ourselves and communicate with our stakeholders.  Most businesses have embraced the online world in at least some way, be it a website, social media platform or email marketing.

Not every business is necessarily comfortable with being online, but they are savvy enough to understand that the wheel keeps turning and you have to roll with it.  After all, if you’re not moving forward…

Digital Marketing

For me, 2018 was a major year of change in how businesses went about their digital marketing and social media marketing.  It was the year that businesses started to understand that the best way to showcase online was by showing some personality.

Marketing is no longer about just selling goods and services, it’s about storytelling.

It’s about showing who you are and what’s important to you.  It’s about relationship building, and the only way to for a business to do that is to take responsibility for their online presence.

It’s not enough to just pay someone in-house or otherwise to ‘do your social’.  It has to be about more than that.  There has to be joined up thinking and contributions to what forms your online marketing plan.  The best social media content is when it’s real and authentic and, to achieve that, everybody in an organisation needs to be on board.

So, last year saw me delivering a huge amount of Digital Marketing training sessions all over the country to all different types of industries.  All of the businesses attending these sessions wanted to get a better understanding of how to manage their brands online.

They understood the importance of taking some control to help grow their business’ online presence.

Digital Marketing

We covered everything from Facebook, Instagram, LinkedIn, Blogging, Organic SEO, Paid SEO, Email Marketing to the basics of content creation including picture and video editing, keywords and hashtags!  And they weren’t the only ones learning – along the way, I was too.

That’s the interesting thing about Digital Marketing – there’s no such thing as an expert.  It’s a constantly changing and evolving field of study and, in truth, it moves so fast that we’re always playing catch up.  

So, whatever your goals for 2019 might be, do yourself and your business a favour and get yourself online!  Do a course, do some YouTubing – just do something to improve your Digital Marketing skills!  I promise it will be worth it!

Digital Marketing

Karen Twomey is a Digital Marketing Consultant with Communications Hub  and specialises in providing Digital Marketing and Social Media Training for businesses.  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie

 

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Certificate in Digital Marketing for 2019?

New Year, New Skills?

The Certificate in Digital Marketing QQI L5 will kick off again  for 2019 on 28th January at Mallow Night School, which is part of Mallow College of Further Education.

The course runs on Monday nights from 6.30 to 9.30 for 12 weeks and includes digital marketing modules on:

  • Social Media for Business – Facebook, Twitter, LinkedIn, Instagram & Snapchat
  • WordPress & Blogging
  • Creating Online Marketing Schedules
  • Creating text, photo and video content
  • Search Engine Optimisation
  • Google Analytics
  • Email Marketing Campaigns

The focus of the Certificate in Digital Marketing is to gain a sound knowledge of digital marketing for business and organisational use and learn some practical take-home skills to help you improve your marketing and communications online, as well as integrating digital marketing strategies with traditional marketing methods.

For further information on the course or to sign up online and receive a discount on fees, see NightSchool.ie

Digital Marketing

 

 

 

 

 

 

#Digitalmarketing  #NightClasses

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Top Tips for Creating a Digital Marketing Plan!

Most of the social media training courses I do cover a section on how to put together a digital marketing plan.  You can spent hours posting online, but if you don’t have a strategic marketing plan, you may just be talking to yourself – and we all know that’s a sign of madness!

So, here are my top four tips  for creating a digital marketing plan for your business…

1. KNOW YOUR BUSINESS GOALS Digital Marketing

Define your company, its products or services.

What sets you apart from your competition?

What do you want to achieve from your digital marketing campaign – increased footfall to business, more purchases through online shop, increase use of an app, encourage customers to make a booking through an online system or by phone?

2.  KNOW YOUR CUSTOMER Digital Marketing

Profile your perspective customer in terms of age, gender, family composition, earnings, lifestyle and geographical location.

You may have different customers for different products/services and need to create digital marketing campaigns to appeal to different audiences at different times.

3.  DEVELOP A STRATEGY & TACTICSwww.communicationshub.ie

Which social media platforms?

What’s your call to action?

Type of content?

Frequency & time of posting?

Budget?

 4.  MONITORING & MEASURING Digital Marketing

What is the audience reach of your posts?

Are your target audience engaging with your campaign?

Did we achieve a ROI?

What lessons can we learn for future campaigns?

And there you have it – four easy steps to putting together a digital marketing campaign for your business.  Happy marketing!

Karen Twomey is a Digital Marketing Consultant with Communications Hub  and specialises in providing Social Media Training for businesses.  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie
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PR, Digital Marketing & Online Training