Top Tips for Creating a Digital Marketing Plan!

Most of the social media training courses I do cover a section on how to put together a digital marketing plan.  You can spent hours posting online, but if you don’t have a strategic marketing plan, you may just be talking to yourself – and we all know that’s a sign of madness!

So, here are my top four tips  for creating a digital marketing plan for your business…

1. KNOW YOUR BUSINESS GOALS Digital Marketing

Define your company, its products or services.

What sets you apart from your competition?

What do you want to achieve from your digital marketing campaign – increased footfall to business, more purchases through online shop, increase use of an app, encourage customers to make a booking through an online system or by phone?

2.  KNOW YOUR CUSTOMER Digital Marketing

Profile your perspective customer in terms of age, gender, family composition, earnings, lifestyle and geographical location.

You may have different customers for different products/services and need to create digital marketing campaigns to appeal to different audiences at different times.

3.  DEVELOP A STRATEGY & TACTICSwww.communicationshub.ie

Which social media platforms?

What’s your call to action?

Type of content?

Frequency & time of posting?

Budget?

 4.  MONITORING & MEASURING Digital Marketing

What is the audience reach of your posts?

Are your target audience engaging with your campaign?

Did we achieve a ROI?

What lessons can we learn for future campaigns?

And there you have it – four easy steps to putting together a digital marketing campaign for your business.  Happy marketing!

Karen Twomey is a Digital Marketing Consultant with Communications Hub  and specialises in providing Social Media Training for businesses.  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie
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Too many Social Media Platforms, too Little Time?

Confused about which social media platforms your business should be on?  You’re not alone…Social Media Training

This is a question I’m always asked when I’m meeting with a business or running one of my social media training courses.  In fact, if I had a euro for each time, I’d be writing this blog from a golden beach in Hawaii…maybe it’s time to reconsider my professional fees.

Anyway, I digress.  Back to social media platforms.

Which social media platform is best for your business is a hard question to answer.  There may even be a place for many businesses on almost all platforms, but in reality, most businesses won’t have the time, inclination or budget for that.

I always answer that it’s better to be on one social media platform and do it well, rather than be on all of them, and failing miserably.

If you’d like something a bit more technical though here’s a breakdown of age profiles on each social media platform.  Think about your audience – Who are they?  What age are they?  Let that be a guide as to the social media platforms your business uses.  It’s also a great guide as to the type of content you should be posting – but that’s a blog for another day.

Social Media Training
(source: Spedfast.com 2018)

For those wondering why Snapchat isn’t included in that graph, it’s because Snapchat isn’t a social media platform, it’s a messaging service.  But, because I’m such a nice person, I’ve put together some stats on age profile use of that too…you’re welcome.

Social Media Training
(Source: Spredfast.com 2018)

So, to sum it up.  Facebook seems to be a ‘catch-all’ for all age groups, while the likes of Instagram and Twitter tend to appeal to a slightly younger to middle-aged aged group.  If your customer is under 25, Snapchat should be a focus for your business online.

Of course, there are always exceptions and the above is just meant as a useful guide for your business when trying to decide the best social media platforms to use.

For more information on social media training and online management, see our website www.communicationshub.ie

#SocialMediaTraining #DigitalMarketing #OnlineTraining

Karen Twomey is a freelance Public Relations and Social Media Consultant with Communications Hub  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie

 

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Is Your Business Being Left Behind?

COMMUNICATIONS HUB specialise in delivering digital marketing and online training campaigns and pride ourselves on using creative marketing to push beyond the boundaries of traditional marketing.

We work with SMEs and local organisations to help promote their brands online in a cost-effective and efficient manner, helping them to future-proof their business.

Want to manage your own online marketing?  We specialise in delivering one-to-one and group digital marketing and social media training and run various courses throughout the year, including a 12 week night course in Digital Marketing in Mallow College of Further Education.

Communications Hub is managed by Karen Twomey who has a Masters in Public Relations with New Media.  She has worked for many years in area of sales and marketing and brings a vast knowledge of business and customer service to the clients she works with.

What Communications Hub can do for you

So whether you’re starting a business, launching a campaign or simply re-branding, we can help.  Contact Communications Hub today and take the next step in growing your business!

Call us on 0877642575 or email Karen@communicationshub.ie

Communications Hub

#CommunicationsHub #DigitalMarketing #OnlineTraining

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Digital Marketing Night Course at Mallow College

I’ll be looking forward to teaching this 12-week night course in Digital Marketing QQI L5 at Mallow College of Further Education again this autumn.

This programme module aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts. It would be of interest particularly to those who own a business, who are starting a business, marketing professionals, or anyone managing a corporate website. Digital marketing will enhance your business online presence.

Course details are as follows:

Night: Monday
Times: 18:30 to 21:30
Duration: 12 Weeks
Starting: Monday, 24 September 2018

Cost: €270.00 (€15 discount for signing up online)

For more information see the Mallow Night School website or feel free to email me with any questions karen@communicationshub.ie

#DigitalMarketing #MallowCollege

cropped-mallow-college-logo

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NRG Group Mid-Summer BBQ Fundraiser

36817641_1336469026498209_2148838680117116928_n

The NRG Networking Group are delighted to once again host our annual Mid-Summer Fundraising BBQ in the Forge Bar & Restaurant, Fermoy on Friday 20th July from 6.30 til late. This year’s proceeds will go toward the Fermoy First Responders, who provide an invaluable service within our community.  The First Responders are all volunteers who operate within the community and respond to incidents within a pre-defined geographical area.

This is the third year of the NRG Group’s Mid-Summer Fundraising BBQ, with the group previously having done some fantastic charity fundraising for the benefit of local organisations.  Most recently they raised €14,000 towards the purchase of a much-needed specially adapted bus for Cope Foundation and almost €8,000 from a sky dive and Summer BBQ for Liam’s Lifts.

The NRG Networking Group is a business networking group that meets in Fermoy Community Youth Centre every Thursday morning from 7.30 until 8.30 and consists of a wide variety of entrepreneurs, business owners, tradesmen, employers and sole traders from the North Cork region.

Tickets for the Mid-Summer BBQ are €20 which includes a food, a glass of prosecco and DJ.  There will also be a raffle on the night with some fantastic prizes to be won and those who cannot attend the BBQ itself are very welcome to purchase raffle tickets 1 for €2 or 3 for €5.  BBQ and raffle tickets are available to buy from Hanley’s Newsagents, Fermoy Community Youth Centre, Frank Morgan Photography & Avondhu Press.

It promises to be a great night and all support would be very much welcomed!

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Digital Marketing Training Cork

Is your business being left behind?

Did you know that over 80% of consumers research goods and services online prior to buying?

Or that 90% of businesses are now active on social media?

Make sure your business is being found online!Communications Hub

Here’s what Communications Hub can do for you…

💫 Digital Marketing
💫 Social Media Marketing
💫 Online Training
💫 E-Mail Marketing
💫 Content Creation
💫 Online Management

Communications Hub has a proven track record in delivering and implementing digital marketing and online campaigns, as well as developing content to help businesses stand out from the crowd.

We provide one-to-one and group digital marketing training sessions which can be tailor-made to suit your business’s online requirements.

For further information see www.communicationshub.ie or call Karen Twomey on 087 7642575 

Communications Hub

#DigitalMarketing #DigitalMarketingTraining #OnlineTraining #Cork 

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Upcoming Social Media Training for Business

Need some help getting your business online? This 2.5hr social media training course will improve your online skills and help your business/organisation to stand out on social media.

Topics covered include:

* An overview of social media platforms, their audiences and use in
the Irish market
* How to create and upload engaging content – text, photos & video
* An introduction to Blogging, Email Marketing & Search Engine
Optimisation
* How to save time using content calendars and online scheduling

It’s the ideal course for anyone who wants to get to know a little more about social media from a professional perspective and improve their online marketing.

COST: €30 per person

For further information contact Karen Twomey on 0877642575/karen@communicationshub.ie or see our website www.communicationshub.ie

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Is your Business using Hootsuite?

If so, make sure you’ve read the following changes recently made to Hootsuite policy.

To keep users’ information safe and secure, Facebook is changing the way all partners like Hootsuite access data.  Hootsuite is in full support of these changes because they believe they are critical to maintaining trust between social media users. Some of these changes have impacted or will impact Hootsuite functionality.

As of April 4th, changes to the Facebook and Instagram APIs have impacted Hootsuite in the following ways:

  • Facebook Group, Event, and Page Search streams will no longer display identifiable user information such as username and profile picture.
  • Facebook Page Search streams will be deprecated. It will no longer be possible to add streams for Pages you do not own.
  • Facebook Events and Groups will be deprecated from the dashboard, including:
    • Events streams for Facebook profiles, groups, and Pages.
    • All Facebook Group streams: Timeline, Scheduled, and Activity.
    • Publishing to Groups.
  • Facebook Pages added or reconnected in Hootsuite after April 4 will no longer support Facebook private messaging functionality. This means that the following will no longer be available:
    • Messages stream for Facebook Pages.
    • Automation and assignments for Facebook private messages.
  • Mentioning Instagram users, Facebook Pages, or Facebook users in posts will no longer be supported.
  • Tagging Facebook branded content will no longer be supported.
  • Liking Instagram posts or comments will no longer be supported.
  • Following or unfollowing Instagram users will no longer be supported.
  • Commenting on Instagram posts will no longer be supported, except Instagram Business profiles who can continue commenting on their own posts.
  • Instagram user search streams will be deprecated.
  • Instagram data will no longer be available in Hootsuite Impact’s Brand Tracker module.

As a social media manager, these changes are sure to impact the day to day management of our client’s social media platforms and the implication of this will only be felt in the coming weeks.

Is this the start of the end for all third-party apps on Facebook?  I think so.

Karen Twomey is a freelance Public Relations and Social Media Consultant with Communications Hub  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie
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Latest Social Media Stats for Ireland

The latest Ipsos MRBI stats on social media use in Ireland don’t yield many surprises – not least the huge growth that Instagram has enjoyed in Ireland over the last few months.

Instagram is now officially the fastest growing social media platform in Ireland and has grown by a huge 7% from November 2016 to November 2017 – leaving the once ‘Golden Child’ Snapchat in its wake, with a growth of only 3%.

The other big winners of 2017 were Pinterest – which experienced a much-needed boost of 5% to make it the 5th most popular social media platform in Ireland.

Likewise, Twitter has enjoyed a growth of 4% in account ownership, although it has been pushed into 3rd position in terms of daily use of a social media platform, having been overtaken by everyone’s current favourite, Instagram.

The biggest loser of 2017 has been Google+, an increasingly redundant platform save for its ties in terms of its Google/ search engine optimisation association.

Facebook has experienced a drop of 2% in account ownership and a further 2% in daily usage.  Although, with 65% of the population still having accounts and 69% of those using it daily, it’s far from its demise.

Below are the stats for account ownership in Ireland up to November 2017

account ownership nov17
Ipsos MRBI Nov 17

And daily usage up to the same period

Communications Hub

So, what does this mean for Irish businesses in terms of digital marketing going forward?

  • Video is still King
  • Infographics reflect the trend for bite-size info
  • In the moment/Live content is still the most engaging type of content
  • Micro-blogging is going from strength to strength
  • Less is more – and less than that is more again

So there you have it  – social media continues its charge forward and is cementing its place as the most popular and effective marketing tool in Ireland.

Karen Twomey is a freelance Public Relations and Social Media Consultant with Communications Hub  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie
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Social Media for Business Course 22nd Feb & 1st March

Need some help getting your business online?

This 2.5hr course will improve your online skills and help your business or organisation to stand out on social media.

Topics covered include:

  • An overview of social media platforms, their audiences and use in
    the Irish market
  • How to create and upload engaging content – text, photos & video
  • An introduction to Blogging, Email Marketing & Search Engine
    Optimisation
  • How to save time using content calendars and online schedulingSocial Media for Business is the ideal course for anyone who wants to get to know a little more about social media from a professional perspective and improve their online marketing.

When:   Thurs 22nd Feb from 10.00am – 12.30pm or
Thurs 1st March from 7.00pm – 9.30pm

Where:   Fermoy Community Youth Centre

Cost:   €30 p.p.

For further details or to book a place, see the below links:

Thursday 22nd Feb: https://www.facebook.com/events/397318247375666/

Thursday 1st March:
https://www.facebook.com/events/746585708864667/

Or contact Karen Twomey on 0877642575/karen@communicationshub.ie or see our website www.communicationshub.ie

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PR, Digital Marketing & Online Training