Move over Content, there’s a new King in town….
With video content now receiving up to 60% more online interaction than photos, it’s becoming a key part of content marketing strategies.
According to Cisco video will account for 69% of all consumer internet traffic by 2017 and video-on-demand traffic alone will have almost trebled.
In the U.S. mobile video ad spend is growing faster than all other digital advertising tactics. EMarketer states that $7.46 billion was spent by companies on digital ads, an increase of 42% from 2014.
Social media platforms are reaping the benefits of this shift to video, with Facebook reporting 8 billion video views daily, while Snapchat delivers over 7 billion videos to users each day. This represents an unbelievable growth of almost 50% in video usage on Snapchat in just 4 months.
In this era of information overload, video is naturally engaging and easy to digest. It also delivers a message in a more personal way, evoking more passion and emotion, and creating better community engagement.
Here are some useful tips when creating video content:
- Be Passionate, not attention grabbing -your audience will know the difference.
- Be engagement-driven, not hit driven – communities are built on interaction, not selling.
- Think small to achieve big – creativity wins over cost of production.
- One size does not fit all – have a multi-platform video strategy.
Online video is set to continue its rise and will remain an important element in marketing and communications strategies going forward.