Tag Archives: Social Media Training

Top Tips for Creating a Digital Marketing Plan!

Most of the social media training courses I do cover a section on how to put together a digital marketing plan.  You can spent hours posting online, but if you don’t have a strategic marketing plan, you may just be talking to yourself – and we all know that’s a sign of madness!

So, here are my top four tips  for creating a digital marketing plan for your business…

1. KNOW YOUR BUSINESS GOALS Digital Marketing

Define your company, its products or services.

What sets you apart from your competition?

What do you want to achieve from your digital marketing campaign – increased footfall to business, more purchases through online shop, increase use of an app, encourage customers to make a booking through an online system or by phone?

2.  KNOW YOUR CUSTOMER Digital Marketing

Profile your perspective customer in terms of age, gender, family composition, earnings, lifestyle and geographical location.

You may have different customers for different products/services and need to create digital marketing campaigns to appeal to different audiences at different times.

3.  DEVELOP A STRATEGY & TACTICSwww.communicationshub.ie

Which social media platforms?

What’s your call to action?

Type of content?

Frequency & time of posting?

Budget?

 4.  MONITORING & MEASURING Digital Marketing

What is the audience reach of your posts?

Are your target audience engaging with your campaign?

Did we achieve a ROI?

What lessons can we learn for future campaigns?

And there you have it – four easy steps to putting together a digital marketing campaign for your business.  Happy marketing!

Karen Twomey is a Digital Marketing Consultant with Communications Hub  and specialises in providing Social Media Training for businesses.  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie
Share This:
facebooktwittergoogle_pluslinkedinmail

Too many Social Media Platforms, too Little Time?

Confused about which social media platforms your business should be on?  You’re not alone…Social Media Training

This is a question I’m always asked when I’m meeting with a business or running one of my social media training courses.  In fact, if I had a euro for each time, I’d be writing this blog from a golden beach in Hawaii…maybe it’s time to reconsider my professional fees.

Anyway, I digress.  Back to social media platforms.

Which social media platform is best for your business is a hard question to answer.  There may even be a place for many businesses on almost all platforms, but in reality, most businesses won’t have the time, inclination or budget for that.

I always answer that it’s better to be on one social media platform and do it well, rather than be on all of them, and failing miserably.

If you’d like something a bit more technical though here’s a breakdown of age profiles on each social media platform.  Think about your audience – Who are they?  What age are they?  Let that be a guide as to the social media platforms your business uses.  It’s also a great guide as to the type of content you should be posting – but that’s a blog for another day.

Social Media Training
(source: Spedfast.com 2018)

For those wondering why Snapchat isn’t included in that graph, it’s because Snapchat isn’t a social media platform, it’s a messaging service.  But, because I’m such a nice person, I’ve put together some stats on age profile use of that too…you’re welcome.

Social Media Training
(Source: Spredfast.com 2018)

So, to sum it up.  Facebook seems to be a ‘catch-all’ for all age groups, while the likes of Instagram and Twitter tend to appeal to a slightly younger to middle-aged aged group.  If your customer is under 25, Snapchat should be a focus for your business online.

Of course, there are always exceptions and the above is just meant as a useful guide for your business when trying to decide the best social media platforms to use.

For more information on social media training and online management, see our website www.communicationshub.ie

#SocialMediaTraining #DigitalMarketing #OnlineTraining

Karen Twomey is a freelance Public Relations and Social Media Consultant with Communications Hub  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie

 

Share This:
facebooktwittergoogle_pluslinkedinmail

Is Your Business Being Left Behind?

COMMUNICATIONS HUB specialise in delivering digital marketing and online training campaigns and pride ourselves on using creative marketing to push beyond the boundaries of traditional marketing.

We work with SMEs and local organisations to help promote their brands online in a cost-effective and efficient manner, helping them to future-proof their business.

Want to manage your own online marketing?  We specialise in delivering one-to-one and group digital marketing and social media training and run various courses throughout the year, including a 12 week night course in Digital Marketing in Mallow College of Further Education.

Communications Hub is managed by Karen Twomey who has a Masters in Public Relations with New Media.  She has worked for many years in area of sales and marketing and brings a vast knowledge of business and customer service to the clients she works with.

What Communications Hub can do for you

So whether you’re starting a business, launching a campaign or simply re-branding, we can help.  Contact Communications Hub today and take the next step in growing your business!

Call us on 0877642575 or email Karen@communicationshub.ie

Communications Hub

#CommunicationsHub #DigitalMarketing #OnlineTraining

Share This:
facebooktwittergoogle_pluslinkedinmail

Digital Marketing Training Cork

Is your business being left behind?

Did you know that over 80% of consumers research goods and services online prior to buying?

Or that 90% of businesses are now active on social media?

Make sure your business is being found online!Communications Hub

Here’s what Communications Hub can do for you…

💫 Digital Marketing
💫 Social Media Marketing
💫 Online Training
💫 E-Mail Marketing
💫 Content Creation
💫 Online Management

Communications Hub has a proven track record in delivering and implementing digital marketing and online campaigns, as well as developing content to help businesses stand out from the crowd.

We provide one-to-one and group digital marketing training sessions which can be tailor-made to suit your business’s online requirements.

For further information see www.communicationshub.ie or call Karen Twomey on 087 7642575 

Communications Hub

#DigitalMarketing #DigitalMarketingTraining #OnlineTraining #Cork 

Share This:
facebooktwittergoogle_pluslinkedinmail

Upcoming Social Media Training for Business

Need some help getting your business online? This 2.5hr social media training course will improve your online skills and help your business/organisation to stand out on social media.

Topics covered include:

* An overview of social media platforms, their audiences and use in
the Irish market
* How to create and upload engaging content – text, photos & video
* An introduction to Blogging, Email Marketing & Search Engine
Optimisation
* How to save time using content calendars and online scheduling

It’s the ideal course for anyone who wants to get to know a little more about social media from a professional perspective and improve their online marketing.

COST: €30 per person

For further information contact Karen Twomey on 0877642575/karen@communicationshub.ie or see our website www.communicationshub.ie

Share This:
facebooktwittergoogle_pluslinkedinmail

Social Media for Business Course 22nd Feb & 1st March

Need some help getting your business online?

This 2.5hr course will improve your online skills and help your business or organisation to stand out on social media.

Topics covered include:

  • An overview of social media platforms, their audiences and use in
    the Irish market
  • How to create and upload engaging content – text, photos & video
  • An introduction to Blogging, Email Marketing & Search Engine
    Optimisation
  • How to save time using content calendars and online schedulingSocial Media for Business is the ideal course for anyone who wants to get to know a little more about social media from a professional perspective and improve their online marketing.

When:   Thurs 22nd Feb from 10.00am – 12.30pm or
Thurs 1st March from 7.00pm – 9.30pm

Where:   Fermoy Community Youth Centre

Cost:   €30 p.p.

For further details or to book a place, see the below links:

Thursday 22nd Feb: https://www.facebook.com/events/397318247375666/

Thursday 1st March:
https://www.facebook.com/events/746585708864667/

Or contact Karen Twomey on 0877642575/karen@communicationshub.ie or see our website www.communicationshub.ie

Share This:
facebooktwittergoogle_pluslinkedinmail

Social Media for Business Course Fermoy 25th April

My next ‘Social Media for Business’ Course will take place on Tuesday 24th April from 7 p.m. – 9.00 p.m. in Fermoy Community Youth Centre.

As a business, social media is one of the easiest and cost-effective ways to reach your customers and create awareness around your products and services.

This 2 hour course will teach you:

  • The best online platforms to use for your business
  • How to create engaging content
  • How to save time by using content calendars and online scheduling
  • An introduction to blogging, email marketing and SEO
  • How to manage your business’s online reputation.

Places are limited and cost €25.00 per person.

For further details or to book your place call Karen Twomey on 0877642575 or email: karen@communicationshub.ie

Communications Hub

 

Share This:
facebooktwittergoogle_pluslinkedinmail

Social Media Training Cork

Due to the success of our last Social Media for Business Course in Fermoy, I’m delighted to be running a further course on Wednesday 7th December from 7 p.m. – 9.00 p.m. in Fermoy Community Youth Centre.

As a business, social media is one of the easiest and cost-effective ways to reach your customers and create awareness around your products and services.  To ensure you are using the right platforms and the right content social media training is essential – your business will thank you!

This 2 hour social media training course will teach you:

  • The best online platforms to use for your business
  • How to create engaging content
  • How to save time by using content calendars and online scheduling
  • An introduction to blogging, email marketing and SEO
  • How to manage your business’s online reputation.

Places are limited and cost €25.00 per person.

Communications Hub will be running further social media training courses, as well as blogging, online reputation management, content marketing and content scheduling courses in the New Year.

For further details or to book your place call Karen Twomey on 0877642575 or email: karen@communicationshub.ie
Share This:
facebooktwittergoogle_pluslinkedinmail