This is a question I’m always asked when I’m meeting with a business or running one of my social media training courses. In fact, if I had a euro for each time, I’d be writing this blog from a golden beach in Hawaii…maybe it’s time to reconsider my professional fees.
Anyway, I digress. Back to social media platforms.
Which social media platform is best for your business is a hard question to answer. There may even be a place for many businesses on almost all platforms, but in reality, most businesses won’t have the time, inclination or budget for that.
I always answer that it’s better to be on one social media platform and do it well, rather than be on all of them, and failing miserably.
If you’d like something a bit more technical though here’s a breakdown of age profiles on each social media platform. Think about your audience – Who are they? What age are they? Let that be a guide as to the social media platforms your business uses. It’s also a great guide as to the type of content you should be posting – but that’s a blog for another day.
For those wondering why Snapchat isn’t included in that graph, it’s because Snapchat isn’t a social media platform, it’s a messaging service. But, because I’m such a nice person, I’ve put together some stats on age profile use of that too…you’re welcome.
So, to sum it up. Facebook seems to be a ‘catch-all’ for all age groups, while the likes of Instagram and Twitter tend to appeal to a slightly younger to middle-aged aged group. If your customer is under 25, Snapchat should be a focus for your business online.
Of course, there are always exceptions and the above is just meant as a useful guide for your business when trying to decide the best social media platforms to use.
For more information on social media training and online management, see our website www.communicationshub.ie
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Karen Twomey is a freelance Public Relations and Social Media Consultant with Communications Hub For further information Tel: 087 7642576 or email: Karen@communicationshub.ie