Tag Archives: Facebook

Social Media Training Cork

Due to the success of our last Social Media for Business Course in Fermoy, I’m delighted to be running a further course on Wednesday 7th December from 7 p.m. – 9.00 p.m. in Fermoy Community Youth Centre.

As a business, social media is one of the easiest and cost-effective ways to reach your customers and create awareness around your products and services.  To ensure you are using the right platforms and the right content social media training is essential – your business will thank you!

This 2 hour social media training course will teach you:

  • The best online platforms to use for your business
  • How to create engaging content
  • How to save time by using content calendars and online scheduling
  • An introduction to blogging, email marketing and SEO
  • How to manage your business’s online reputation.

Places are limited and cost €25.00 per person.

Communications Hub will be running further social media training courses, as well as blogging, online reputation management, content marketing and content scheduling courses in the New Year.

For further details or to book your place call Karen Twomey on 0877642575 or email: karen@communicationshub.ie
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New Year, New Marketing Tools?

Happy New Year to all!  I hope everyone is refreshed after a break and ready to take 2016 by storm!

I may be the exception here, but I love January.  It’s a great month to take stock and plan the year ahead.  It’s also a time to try something new.  To think outside the box.

It’s so important in business to ‘step outside the building’ every now and again, and a new year is a great time to do this.  We’re all guilty of complacency, especially when things are going well.  But to continue to be successful in business, we must always look ahead and stay ahead.

This is especially true when putting together a marketing strategy for your brand and your product.  How will 2016’s strategy differ from that of 2015?  How will you ensure that you continue to reach your customer?  And most importantly, that they connect with your message?

The best way to do this is to make sure your marketing strategy is current and relevant.  Of course, creative content will alway be the best way to do this – freshen up your website, start blogging and use social media content to connect all your platforms together.

It’s also important to research what industry influencers are saying about future trends.  According to the Huffington Post the following five trends will drive social media marketing in 2016:

Micro-Targeting Audience Segments – When consumers are faced with significant lifestyle events, like having a baby, moving house, or getting married, they are more open to changing their purchasing habits.  This means if you can send the right message at the right time, you have a higher chance of gaining their loyalty.

Importance of In-The-Moment Content – The popularity of streaming apps, such as Snapchat and Periscope, is continuing to grow.  A recent Comscore Report found that Snapchat is the 3rd most important social app among 18 – 34 year olds.

Consumer is now the Influencer – Thanks to social media, everyday consumers have built a follower base, giving them stronger voices and the ability to influence public opinion.

Micro-Video and Gifs – Young consumers are obsessed with immersive video and gifs as a means of expression.  Cinemagraphs alone get 60% more engagement than static images.

Messaging Apps and Emojis – These are providing quicker, simpler and more engaging opportunities for social media users to connect and look set to grow in influence in 2016.

All in all, it looks like 2016 will see the continued growth of ‘less is more’ with regard to content, as well as a strong reliance on video and live streaming to connect with consumers.  Snapchat looks set to capture even more of the commercial market, with more and more companies using the platform to advertise.  There’s little doubt that Facebook and Twitter will continue to be valuable tools for business, but companies will need to be clever and fresh in their use of content.

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Why Facebook Marketing Matters

Despite the fact that 70% of Irish businesses are now on Facebook, many still don’t take it seriously as a valuable marketing tool.  

It’s an accepted fact that newspaper readership is on the decrease, yet many businesses are still investing enormous amounts of their marketing budgets on print advertising.  It often seems more acceptable to some marketers to spend hundreds on a one-off advert in a weekly paper, then to invest that money into a long-term Facebook marketing strategy.

Why is that?

Communications Hub
(mudstershop.com)

It’s hard to say.  Some companies still view social media as a ‘kids game’.  That may have been true some years ago, but now, those kids are the very customers these companies are so desperate to reach. So whether we want to accept it or not, from here until eternity, all of those leaving college and entering the workforce will be digital natives.   A generation who live their lives through the world wide web – be it researching products, booking services or purchasing goods – it all happens online.

In Ireland Facebook is still the most popular social media platform, with 60% of the population having accounts. To put that into context – 2.4 million people use Facebook in Ireland each month. That’s a lot of potential customers.  The largest Facebook demographic is 18 – 24-year-olds, who make up 29% of the Irish audience, while women tend to be more active on the platform then men.

Although Facebook has experienced a slight decrease in users over the last year or so, it is still the most used social media platform in the world.  So despite the decrease in popularity, it’s hard to see Facebook becoming any less relevant in marketing terms over the coming few years.   In fact, in Ireland 70% of social media users follow brands and businesses online.  Talk about leading the horse to water….but of course, we all know the next line to that old saying….

So, the simple truth is – If you’re not investing time and money into marketing your business on Facebook, you’re quickly becoming irrelevant.  Call Communications Hub today and let us put together a successful social media strategy for you.  

Stay relevant online

Communications Hub
(insidestudyabroad.com)

 

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