Tag Archives: email marketing

Why Email Marketing Works

Did you know that email marketing delivers up to 40% more return than all the other social media platforms combined (Forrester Research, 2015).

With this in mind, it’s time to dust off the MailChimp account and set about reconnecting with your customers through well thought out email marketing campaigns.

Still not convinced?  Check out these stats….

Communications Hub
(Weblizar.com 2017)

And, if that isn’t enough – here are even more great reasons to include email marketing as part of your business’s digital marketing campaign:

  • It’s cost-effective
  • It’s easy to produce
  • Allows for excellent targeting
  • Provides detailed feedback & analytics
  • It’s a great tool for building relationships

Building a good list of email addresses can take time, but it’s time worth spending.  What you’ll achieve is a mostly organically grown list of genuinely interested customers/potential customers and that’s so much more worthwhile than more dubiously put together lists.

It should go without saying – but just in case – NEVER buy an email list.  It’s a recipe for disaster and can ultimately do more harm than good to your reputation.  Also, keep in mind the new General Data Protection Regulations (GDPR) which come into effect on 25th May replacing the existing data protection framework under the EU Data Protection Directive.

Instead, build your list through useful and engaging content, special offers and by offering value.  Also, promote your email marketing campaigns on your website and social media platforms and create a lead magnet to entice your audience to sign up.

And remember, always get permission before engaging in email marketing, be honest and transparent about who you are and what you offer, and always include an opt-out/unsubscribe option.

Other than that, happy emailing!

Communications Hub

Karen Twomey is a freelance Public Relations and Social Media Consultant with Communications Hub  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie
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Strike a Pose Email Marketing!

Email Marketing is officially back in Vogue!  It has returned from the wilderness and is no longer the poor relation of social media marketing.

Forrester Research (2015) found that email marketing delivers up to 40% more return than all other social media platforms combined.  A strong statistic indeed.

If that’s not enough to convince you, here are some more reasons why your company should be investing in email marketing campaigns?

  • It is cost effective
  • Relatively easy to produce
  • Emails can be targeted
  • Provides detailed feedback
  • Helps build company relationships

So, how do you build an authentic email list?  For starters, never buy a listing.  It may seem tempting when you are starting off, but it’s hard to trust the quality of bought lists and you will increase your prospects of being labelled a spammer.

It’s far better, and more rewarding in the long-term, to organically grow your email list through website sign-up, social media promotion and encouraging sign-up at events and exhibitions.  Of course, offering incentives – such as discounts or pre-sale previews – also works well.  After all, who doesn’t love a bargain?

Some further statistics to keep in mind when designing your campaign is that 33% of emails are opened based on subject line alone – so be interesting, first impressions matter.  Almost 40% of emails are now opened on mobile devices, the screens of which, on average,  only fit 4 -7 words.

Communications Hub

MailChimp is my favourite email marketing service.  It’s used by more than 15 million people globally, so I’m clearly not alone.  It’s a great platform for designing emails, sharing online and tracking analytics.  Did I mention it’s also free?

So, email marketing is back and there’s no reason why your business shouldn’t join the party!  But before you do, here are some basic etiquette rules you’ll do well to follow:

  • Always get permission before signing someone up
  • Include opt-out/unsubscribe options within 2 clicks
  • Don’t use 3rd party lists
  • Be honest and transparent about who you are

Happy emailing #emailisback #digitalmarketing

Karen Twomey is a freelance PR & Social Media Consultant who specialises in online campaigns and social media training.   For further details check out her website www.communicationshub.ie

 

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