Category Archives: Digital Marketing

Social Media for Business Course Fermoy 25th April

My next ‘Social Media for Business’ Course will take place on Tuesday 24th April from 7 p.m. – 9.00 p.m. in Fermoy Community Youth Centre.

As a business, social media is one of the easiest and cost-effective ways to reach your customers and create awareness around your products and services.

This 2 hour course will teach you:

  • The best online platforms to use for your business
  • How to create engaging content
  • How to save time by using content calendars and online scheduling
  • An introduction to blogging, email marketing and SEO
  • How to manage your business’s online reputation.

Places are limited and cost €25.00 per person.

For further details or to book your place call Karen Twomey on 0877642575 or email: karen@communicationshub.ie

Communications Hub

 

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Strike a Pose Email Marketing!

Email Marketing is officially back in Vogue!  It has returned from the wilderness and is no longer the poor relation of social media marketing.

Forrester Research (2015) found that email marketing delivers up to 40% more return than all other social media platforms combined.  A strong statistic indeed.

If that’s not enough to convince you, here are some more reasons why your company should be investing in email marketing campaigns?

  • It is cost effective
  • Relatively easy to produce
  • Emails can be targeted
  • Provides detailed feedback
  • Helps build company relationships

So, how do you build an authentic email list?  For starters, never buy a listing.  It may seem tempting when you are starting off, but it’s hard to trust the quality of bought lists and you will increase your prospects of being labelled a spammer.

It’s far better, and more rewarding in the long-term, to organically grow your email list through website sign-up, social media promotion and encouraging sign-up at events and exhibitions.  Of course, offering incentives – such as discounts or pre-sale previews – also works well.  After all, who doesn’t love a bargain?

Some further statistics to keep in mind when designing your campaign is that 33% of emails are opened based on subject line alone – so be interesting, first impressions matter.  Almost 40% of emails are now opened on mobile devices, the screens of which, on average,  only fit 4 -7 words.

Communications Hub

MailChimp is my favourite email marketing service.  It’s used by more than 15 million people globally, so I’m clearly not alone.  It’s a great platform for designing emails, sharing online and tracking analytics.  Did I mention it’s also free?

So, email marketing is back and there’s no reason why your business shouldn’t join the party!  But before you do, here are some basic etiquette rules you’ll do well to follow:

  • Always get permission before signing someone up
  • Include opt-out/unsubscribe options within 2 clicks
  • Don’t use 3rd party lists
  • Be honest and transparent about who you are

Happy emailing #emailisback #digitalmarketing

Karen Twomey is a freelance PR & Social Media Consultant who specialises in online campaigns and social media training.   For further details check out her website www.communicationshub.ie

 

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Content Marketing

According to Google, Content Marketing can be described as:

“A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

 We have seen a vast rise in content marketing as part of overall marketing strategies in business.  This realisation of the importance of good content comes from the need for online conversations to now reflect real-life conversations.  They must be two-way dialogues and not one-way broadcasts.

Communications Hub

So how do we create good content?

First off, know who you are speaking to.  Who is your audience and what are their interests?  Secondly, we must listen and engage with our customers, before we can seek to influence them in any way. Building relationships and trust are as important online as they are in real-life.

Finally, we must have very clear aims and objectives of what it is we want to achieve.  What is it we want the customer to do having read and engaged with our piece of content?  Is the content going to stand alone? Or will it be part of a larger story?  A clear content strategy is vital in achieving our overall marketing aims.

Content can be influenced by many factors throughout the year – seasonal, political, legal and financial.  Each business will also have its own particular annual cycle, where certain issues become more important at certain times of the year.  One of the masters of creating content in such a way is, without a doubt, Ryanair who take great pleasure in creating topical marketing material (sometimes a little too topical!)

So, when you are creating content for marketing, be customer focused.  Offer a good mix of created and curated content, and become a valuable source of information for your customers.  Be mindful of the 80/20 rule and don’t alway hard sell – make conversation too.

And don’t be afraid to take a leaf out of Ryanair’s marketing strategy and have some fun every now and again!

Karen Twomey is a freelance Public Relations and Social Media Consultant with Communications Hub For further information Tel: 087 7642576 or email: Karen@communicationshub.ie
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